Binance Chain Surpasses Solana in Memecoin Volume

Binance’s BNB Chain has surpassed Solana in memecoin trading volume as of March 16, 2025. This shift occurred due to increased activity from tokens like Mubarak and TaTaTu.

The increased memecoin activity on BNB Chain highlights the evolving landscape of digital assets, with funds migrating from Solana. Market reactions suggest a favorable shift towards BNB amid this change.

Changpeng Zhao, founder of Binance, has played a vital role in influencing the ecosystem of BNB Chain. His statements and the subsequent proliferation of Broccoli-themed tokens reflect a shift in memecoin trends. “My dog’s name is Broccoli,” posted on X (Twitter)—this comment inadvertently ignited a proliferation of Broccoli-themed memecoins on BNB Chain. Zhao clarified, “I’m not issuing a memecoin myself but would likely interact with a few tokens on the network.” BNB Chain’s recent liquidity support program has further encouraged trading activity, marking a peak in decentralized exchange volume at $1.64 billion.

Several tokens, including Mubarak and TaTaTu, have been significant contributors to this trend. Solana’s trading volume suffered a 28% decline, as observed in key memecoin markets. Meanwhile, retail trading volumes surged on BNB Chain, reflecting a shift in momentum.

Rachel Lin, CEO of SynFutures DEX, emphasized the role of memecoins in driving recent market activity, highlighting an increase in token creation and trading. Memecoins are absolutely driving the recent activity. You can see it in the sharp increase in the number of newly created tokens and the uptick in smaller trade sizes, which often accompany memecoin speculation. When total value locked remains stable but volume spikes, it’s usually retail trading that’s driving the difference — and right now, that energy is heavily concentrated in BNB Chain’s meme sector. Many new projects found a home on the BNB Chain, with liquidity programs supporting their growth.

As the market adapts to these changes, historical trends suggest oscillations in project dominance. Memecoin speculation remains high, especially on BNB Chain, influencing both future market dynamics and liquidity patterns.

The situation underscores potential shifts in regulatory landscapes, as traditional governance frameworks have not made statements yet. Adaptations could include more structured regulatory oversight moving forward.