- Main policy change impacts crypto and NFT transactions on iOS.
- Significant reduction of Apple’s 30% transaction fee.
- The decision encourages broader crypto app development.
The recent U.S. court ruling led to Apple revising its App Store guidelines. Tim Sweeney, CEO of Epic Games, and other stakeholders have been pivotal in these changes. Apple now allows apps to link directly to external NFT collections and payment systems.
“If Apple extends the court’s friction-free, Apple-tax-free framework worldwide, we’ll return Fortnite globally and drop future litigation.” — Tim Sweeney, CEO of Epic Games
The change enables developers to direct users to external payment systems without special entitlements, circumventing Apple’s previous 30% transaction fee. This shift relieves financial barriers for many crypto-related business models on Apple devices.
The removal of Apple’s fees is seen as hugely beneficial for crypto games and apps, fostering increased app integration. Spotify highlighted the broad digital implications, calling it beneficial for consumers worldwide.
Experts anticipate a surge in blockchain apps within the Apple ecosystem. The policy change aligns with broader trends of increasing crypto adoption and represents a significant shift from Apple’s historical restrictions on external payments, fostering wider mobile adaptability.
New opportunities are expected in the crypto-tech space following these policy updates, with analysts predicting increased mobile-first crypto developments and deeper ties between traditional and blockchain applications. The move marks a pivotal point that could significantly contribute to mainstream acceptance of Web3 technologies.
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