- Binance launches Doodles (DOOD) trading on Alpha.
- 298,865,583 DOOD tokens airdropped to users.
- Introduction of DOODUSDT contracts with up to 50x leverage.

Lede
Binance Alpha has launched Doodles (DOOD) trading on May 9, 2025, marking its venture into the Web3 entertainment sector. The launch includes a substantial airdrop to users.
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The expansion into Web3 reflects on Binance’s strategy to strengthen footholds in entertainment-focused cryptocurrencies. The move is anticipated to drive activity and user engagement on the platform.
Strategic Moves
Binance has made strategic moves by introducing Doodles (DOOD) trading alongside a substantial airdrop to eligible users. Users who met the required Alpha Points threshold received 298,865,583 DOOD tokens. DOODUSDT perpetual contracts will offer up to 50x leverage, enhancing trading options.
Market Engagement
Without any direct involvement from major crypto leaders, the announcement remains centered on Binance’s exchange capabilities. Binance Futures adds sophistication to the trading market, opening on the Binance Alpha platform with product updates resonating well with users.
The airdrop could spur user enthusiasm, boosting on-chain activity related to Doodles. Binance’s position in the market is characterized by its focus on taking impactful initiatives within the Web3 sector, further aligning with emerging entertainment trends.
Diverse Product Portfolio
With the trading launch, Binance strengthens its diverse product portfolio, potentially attracting different user segments. Market dynamics are expected to adjust as perpetual contracts create new possibilities for asset interaction and leveraged trading innovation within the ecosystem.
Anticipated Market Shifts
The marketplace anticipates shifts as airdrops historically link with liquidity spikes and price volatility. Future outcomes may focus on profound market and user engagement metrics, emphasizing Binance’s adaptability and growth strategy in combining entertainment and tech-driven cryptocurrencies.
“Doodles (DOOD) will open for trading on Binance Alpha and DOODUSDT Perpetual Contract will be available on Binance Futures with up to 50x leverage on 2025-05-09.” — Binance Official Announcement
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