What changed: Coinbase opens stocks and ETFs to eligible U.S. users
Coinbase has introduced stock and ETF trading for all U.S. users, expanding the platform beyond digital assets, as reported by CoinDesk. The move adds regulated equities to the same interface where customers already trade crypto, positioning the company to consolidate more activity under one account.
The rollout is framed as a significant expansion of Coinbase’s retail offering. It aligns with management’s longer-term push to broaden the product mix and reduce sensitivity to crypto-only trading cycles.
How it works: 24/5 trading, 8,000+ assets, fees, Yahoo tie-up
The new feature set enables users to trade stocks and ETFs 24/5 alongside crypto, integrating order placement, balances, and portfolio tracking in one app. This continuous schedule is intended to mirror crypto’s always-on experience while respecting equity market calendars.
Asset coverage is described in media reports as a wide lineup of U.S.-listed stocks and ETFs, designed to meet general investor demand and simplify account consolidation. User experience centers on a unified trade ticket and combined portfolio view so customers can navigate between equities and crypto without switching platforms.
According to BitcoinWorld, Coinbase has partnered with Yahoo Finance to support the U.S. stock-trading experience, with a free trial and waived fees for users during an introductory period. Any promotional pricing may be time-limited and subject to change, and standard fees would apply thereafter.
“Users can trade everything, crypto, stocks, prediction markets, in one place,” said Brian Armstrong, CEO of Coinbase, emphasizing the company’s vision for a unified platform.
At the time of this writing, Coinbase Global (COIN) was quoted around $165.62 in the overnight session, down 0.24% after a $166.02 close (+1.03%), based on data from Yahoo Finance. These figures provide context only and do not reflect intraday moves outside the cited timeframes.
Why it matters: Coinbase’s everything exchange diversification strategy
Analysts at Bernstein have described the company’s ambition as building an “everything exchange,” a model that goes beyond crypto into equities and broader financial services, as cited by CNBC. The aim is to deepen share of wallet with existing customers and reduce reliance on the volatility of crypto trading volumes.
Based on data from Bloomberg Intelligence, stablecoin-related revenue has become a meaningful contributor, with an estimated $1.35 billion in 2025, up 48% year over year. Combining subscription-like revenue with multi-asset trading could, over time, make overall revenue less cyclical, though results will depend on adoption and execution.
As reported by The Block, analysts at Benchmark and JPMorgan highlighted that expanding into stocks, ETFs, and other products can broaden Coinbase’s use cases and strengthen the longer-term outlook. Their view is that product breadth, not just crypto beta, will increasingly define performance.
Investing.com noted a mixed-but-constructive backdrop from other institutions: Deutsche Bank has been broadly positive, Goldman Sachs more neutral, and Mizuho cautious near term. Collectively, these perspectives suggest the opportunity set is expanding, while competitive dynamics, regulation, and user uptake remain key variables for outcomes.
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