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70% of EU Crypto Payments Target Retail and Food

Solomon M. by Solomon M.
March 20, 2025
in Latest News
Key Points:

  • Survey shows 70% crypto payments are for retail sectors.
  • Oobit reports growing crypto adoption in the EU.
  • USDT features prominently in EU crypto payments.

70-of-eu-crypto-payments-target-retail-and-food
70% of EU Crypto Payments Target Retail and Food

*”70% of crypto payments in the EU are directed towards retail, food, and beverage purchases.”* – Oobit Representative

This survey offers insights into cryptocurrency adoption in the European Union, with a notable emphasis on everyday consumer sectors. The survey’s findings reflect increasing digital currency integration into daily transactions.

The survey was conducted by Oobit, a significant player in cryptocurrency payments. Key data shows 70% of payments targeting retail, food, and beverages, while 26% are for travel-related activities. The remaining cover government services, healthcare, and more. The increase in crypto payments can be attributed to enhanced EU regulations and growing acceptance. The report suggests that the average transaction amount via the Oobit app is $8.36, with stablecoin USDT dominating 92% of transactions. Such data reflects consumers’ confidence in stablecoins amid fluctuating markets.

The European Union’s regulatory framework, particularly MiCAR, may solidify crypto market credibility, influencing future digital payment strategies. Despite no direct leadership quotes, the findings signal a potential paradigm shift in digital currencies’ role across Europe. Industry observers anticipate further integration of crypto in commerce, largely influenced by legislations bringing regulatory clarity.

The latest price data indicates that USDT is currently trading at $1.00, demonstrating stability typical of stablecoins. Analysts suggest this trend aligns with previous market behaviors, supporting its use in daily transactions. Projections based on regulatory trends indicate expanding acceptance of cryptocurrencies in Europe, with potential ramifications for global payment ecosystems. Enhanced regulation and survey insights reinforce a growing digital economy.

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