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GameStop Adds Bitcoin to Treasury Reserves

Solomon M. by Solomon M.
March 26, 2025
in Bitcoin News
Key Points:

  • GameStop Corp. integrates Bitcoin into its treasury reserves.
  • Decision made by board of directors following a letter from Strive Asset Management’s CEO.
  • Market responded positively with a stock value surge.
  • GameStop aligns with trends of corporations using cryptocurrency as a financial asset.
  • Bitcoin currently trading at $87,885 with a substantial market cap.

gamestops-strategic-move-towards-bitcoin
GameStop’s Strategic Move Towards Bitcoin

GameStop’s Strategic Move Towards Bitcoin

GameStop Corp. has integrated Bitcoin into its treasury reserves, signalling a strategic shift in its financial operations. The decision was made by the board of directors and follows a letter from Strive Asset Management’s CEO urging the move.

GameStop’s Bitcoin acquisition could transform its investment strategy, aligning with trends of corporations using cryptocurrency as a financial asset. The market responded positively, boosting stock value, indicating investor confidence in this shift.

GameStop, with Chairman and CEO Ryan Cohen, has decided to include Bitcoin in its treasury reserves. This decision, backed by the board, follows advice from Strive Asset Management’s CEO and aligns with trends seen in firms like MicroStrategy.

“We believe GameStop has an incredible opportunity to transform its financial future by becoming the premier Bitcoin treasury company in the gaming sector.” — Matt Cole, CEO, Strive Asset Management

The decision influenced GameStop’s stock, causing a 20% surge in after-hours trading. With Bitcoin’s price at $87,885 and market cap exceeding $1.7 trillion, GameStop sees Bitcoin as a strategic asset, despite analyst skepticism on its execution plan.

Bitcoin currently dominates the market with a 60.58% share, trading at $87,885. Its 24-hour volume change is -8.6283%, with a market cap over $1.74 trillion, according to CoinMarketCap. GameStop’s decision coincides with Bitcoin’s market movements, reflecting a potential strategic shift in corporate value storage.

Future outcomes may include changes to GameStop’s market approach and regulatory considerations. The company joins a growing list of firms leveraging Bitcoin’s capabilities to potentially enhance their financial robustness against market volatility.

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