- GameStop’s $1.3 billion initiative targets Bitcoin acquisition.
- CEO Ryan Cohen spearheads digital asset strategy.
- Potential influence on corporate treasury practices.

GameStop has announced plans to raise $1.3 billion for Bitcoin purchases, marking a bold move under CEO Ryan Cohen’s leadership. This follows the strategic guidance of Michael Saylor, who has influenced similar trends in the tech sector.
Ryan Cohen, a pivotal figure in GameStop’s transformation, has emphasized Bitcoin’s role in the future of finance. The company updates its policy to include cryptocurrency investments, signifying a strategic pivot towards digital assets as a reserve.
We see Bitcoin being the future of finance. As a company in the gaming world, we can see Bitcoin and crypto being the future development of Web3 Gaming. – Ryan Cohen, CEO, GameStop
Immediate reactions saw GameStop’s stock rise by 11.7% in regular trading, signaling market confidence. Bitcoin prices also showed resilience, rebounding to $87,000 post-announcement.
Financial implications include potential increased acceptance of Bitcoin as a reserve asset. Regulatory impacts may also emerge, influencing corporate treasury management strategies toward digital currencies.
Based on CoinMarketCap data, Bitcoin remains a dominant market force priced at $87,504.62 with a 24h volume of $25.6 billion. Despite a slight 0.77% price drop within 24 hours, it has a substantial market cap of $1.7 trillion.
GameStop’s move may encourage further adoption of Bitcoin by corporations, drawing comparisons to MicroStrategy’s approach. Regulatory updates could determine the long-term viability of such investment strategies in cryptocurrency.