- GameStop’s 9% stock drop follows Bitcoin investment news.
- The stock erases prior 12% gains.
- Market reaction to Bitcoin strategy remains skeptical.

GameStop shares dropped over 9% on March 27, 2025, following CEO Ryan Cohen’s announcement of a Bitcoin investment strategy in the United States.
The Bitcoin investment strategy highlights GameStop’s continued pivot toward digital assets, mirroring moves by companies like MicroStrategy. It raises questions about market dynamics, especially given recent volatility.
Stock Performance and Debt Sale
GameStop’s stock closed at $26.97, down 8.3%, after plans for a $1.3 billion convertible debt sale surfaced. This move aims to fund Bitcoin purchases, following a significant prior gain. GameStop SEC Filing
Cohen’s Leadership and Market Response
Ryan Cohen’s leadership is behind this strategy, intending to emulate MicroStrategy’s success. The board unanimously approved the Bitcoin investment direction, although analysts express skepticism about its sustainability.
“We suspect that GameStop’s share price will drift lower prior to the issuance of the convert, particularly given that a convert investor will receive a zero coupon and will be required to have faith that the GameStop meme phenomenon will persist for another five years.” – Michael Pachter, Analyst, Wedbush
Market and Strategic Implications
The broader market faced a downturn, exacerbated by new tariff announcements. GameStop’s stock drop aligns with declines in the Dow, S&P, and Nasdaq.
Potential financial and regulatory outcomes depend on Bitcoin’s price. Strategic investments could influence GameStop’s financial health, with analysts monitoring the evolving market conditions. Mitrade Privacy Policy Historical trends with similar strategies inform stakeholder decisions.