- Kanye West’s YZY token drops 90% post-launch.
- Concerns over token centralization.
- Liquidity manipulation raises alarms.
Kanye West’s Solana-based ‘YZY’ token experienced a drastic 90% decrease in value shortly after its launch on August 21, 2025, with no official announcements made.
The rapid decline highlights potential vulnerabilities in celebrity-backed tokens and raises questions about fairness and market manipulation in decentralized finance ecosystems.
The launch of Kanye West’s Solana-based ‘YZY’ token ended dramatically with a loss exceeding 90% in value. Though branded as Yeezy Money within a decentralized finance ecosystem, its valuation declined sharply hours after release.
The project lacks verified backing from Kanye West or leadership statements. Insider wallets controlled the majority of the pre-sale token supply, spurring fears regarding potential centralization and fairness in token distribution.
The token’s market cap saw an initial spike, peaking at $3.2 billion before dropping dramatically. Concerns about its liquidity structure involve parallels drawn to past controversial token launches, enhancing speculative risks.
No institutional partnerships or significant financial support are evident. The SEC and other regulators are on high alert, though no formal actions against YZY have been initiated so far, raising questions about regulatory oversight.
Community reactions emphasize the volatile nature and potential financial hazards of memecoins. The incident highlights an ongoing pattern within the Solana memecoin market, prompting scrutiny into liquidity manipulation by major holders.
Given historical trends, the situation underscores investor risks associated with celebrity-backed tokens. A lack of official communication further affects YZY’s credibility, pointing to possible future regulatory attention and investor apprehensions.
Kanye West (Ye), Musician and Fashion Entrepreneur, “I think there is a danger in focusing so heavily on memecoins, as they often lead to unpredictable market behaviors and risks for investors.”
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