Méliuz Acquires Bitcoin for Treasury as Brazil’s First

Méliuz, a Brazilian fintech firm, has become Brazil’s first publicly traded company to acquire Bitcoin as a treasury asset by purchasing 274.52 BTC, valued at $28.4 million, in Brazil.

This acquisition emphasizes the growing trend of Bitcoin adoption in corporate treasuries, potentially influencing other companies in the region to consider similar strategies.

Méliuz has officially acquired 274.52 BTC, marking its entry as Brazil’s first publicly traded company to hold Bitcoin as a treasury asset. Israel Salmen, Méliuz’s Executive Chairman, confirmed that shareholders had previously approved this move, highlighting their focus on maximizing Bitcoin per share.

The company now holds a total of 320.2 BTC after adding to its initial 45.73 BTC purchase earlier. This accumulation strategy aligns with other global firms like MicroStrategy, emphasizing long-term value over short-term gains.

The Bitcoin acquisition by Méliuz had an immediate impact on its share price, seeing an over 117% increase since March, reflecting investor confidence in the new treasury strategy. “Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.” This move could potentially influence neighboring regions to adopt similar policies.

By officially incorporating Bitcoin into its strategy, Méliuz showcases the growing acceptance and integration of cryptocurrency in corporate finances. This shift towards digital assets might lead to regulatory scrutiny or adjustments in fiscal policies in Brazil and beyond.

The broader implications of this move could lead to a reshaping of Latin American corporate treasury strategies. As more firms observe the outcomes of Méliuz’s strategy, regulatory and economic shifts might follow, influencing regional and global perspectives on cryptocurrency.