- Metaplanet became top NISA stock in Japan.
- Bitcoin-first strategy attracts tax-free interest.
- Stock surged 3,600%, attracting investor attention.
Metaplanet Inc. has become the leading stock under Japan’s NISA accounts, following its Bitcoin-focused strategy, announced by CEO Simon Gerovich on May 25, 2025.
Metaplanet’s rise underscores its major role in Japan’s investment landscape, as investors capitalise on Bitcoin tax benefits through NISA.
Under Simon Gerovich’s leadership, Metaplanet transitioned from a hotel company to a Bitcoin-focused investment vehicle. The company’s decision to convert cash holdings into Bitcoin positions it as a hedge against economic instability. An ambitious plan aims for acquisitions of 10,000 BTC by 2025, signifying a commitment to this strategy.
Metaplanet’s stock price increased dramatically, experiencing a 3,600% surge in 2024. The market’s positive response aligns with a 1720% increase in total assets and a 306% rise in revenues. Despite these figures, it remains Japan’s most shorted stock, with potential short squeeze consequences.
The NISA program’s tax benefits amplify Metaplanet’s appeal among Japanese investors. This program exempts approved securities from capital gains tax, offering an indirect yet lucrative means of Bitcoin exposure, distinctively advantageous where direct Bitcoin holdings face high taxation.
By mirroring strategies like those of MicroStrategy, Metaplanet positions itself as Japan’s unofficial Bitcoin ETF, attracting investors desiring Bitcoin exposure. With significant planned investments into Bitcoin, the company reflects strong institutional interest, despite stark valuation figures.
Simon Gerovich, CEO, Metaplanet Inc., emphasizes their market standing: “Metaplanet was the #1 most bought stock last week via NISA accounts at SBI Securities, Japan’s largest online broker.”
Analysts predict ongoing market enthusiasm for Metaplanet’s strategy and its broader implications for cryptocurrencies and financial landscapes. These developments point towards increased institutional interest in blockchain technology, potentially driving further regulatory or market changes in Japan.
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