XRP Price Outlook: Ripple Eyes SWIFT Market Share

Ripple CEO Brad Garlinghouse reaffirms Ripple’s goal of seizing SWIFT’s market share in cross-border payments as XRP shows potential price growth by 2025.

Ripple’s pursuit of SWIFT’s dominance could significantly impact XRP’s long-term value, with market optimism hinging on wide-scale institutional adoption and favorable regulatory developments.

Ripple seeks to increase XRP’s utility in global payments. Led by Brad Garlinghouse, the company aims to challenge SWIFT’s cross-border dominance. No direct new statements detail a specific value target for XRP, but commitment remains robust. Brad Garlinghouse, alongside Ripple executives, has stressed growing RippleNet’s adoption by financial institutions. This ambition aligns with their goal of positioning XRP as a competitive alternative to SWIFT in the payment sector.

“Currently, there are no new, direct public statements or tweets from Ripple regarding a targeted price or official SWIFT market share projection as of April 29, 2025.” — Brad Garlinghouse, CEO, Ripple Labs

The release of one billion XRP tokens in early 2024 led to market concerns before a recovery later that year. Financial institutions exploring RippleNet reflect increased interest in efficiency in payment settlements globally. The market anticipates financial and regulatory developments in Ripple’s legal context. A favorable SEC outcome might unlock institutional interest, while broader RippleNet adoption may facilitate a shift away from SWIFT. Analysts foresee a potential XRP price rise depending on regulatory clarity and market adoption. Historical trends show previous rallies, yet some analysts remain cautious, forecasting a wider price range based on external variables.

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