Rumble Wallet Partners with Tether, Targets Coinbase Users

Rumble and Tether’s collaboration impacts the competitive crypto market, potentially altering wallet dynamics and creator economy integrations.

Rumble, originally a video platform, is entering the crypto space with Tether. Together, they plan to launch a non-custodial wallet in Q3 2025, funded by a $775 million investment. This venture aims to challenge Coinbase Wallet, highlighting a potential shift in market preferences.

The project is led by Chris Pavlovski, Rumble’s CEO, and it focuses on enhancing the creator economy, particularly in international markets. With Tether’s involvement, the new wallet aims to support Bitcoin and stablecoins, potentially broadening financial solutions for creators.

“Our goal is to become the most prominent non-custodial Bitcoin and stablecoin wallet, powering the creator economy.” – Chris Pavlovski, Founder and CEO, Rumble

This collaboration is making waves in the crypto industry, with potential impacts on both content creators and existing wallet providers like Coinbase, which currently boasts over 100 million users. Such a move signifies a growing interest in non-custodial solutions, fueled by past exchange collapses.

The financial backing and expertise provided by Tether allow Rumble to explore innovative solutions focused on the creator economy. With a strong Bitcoin investment background, Rumble positions itself as a notable player in the crypto landscape. Potential regulatory and technological impacts could emerge as the focus on self-custody and stablecoins tightens, reflecting industry shifts towards decentralization.