- Tether invests $10.8 million in Be Water for stake.
- Paolo Ardoino joins Be Water’s board.
- Media reach expansion for Tether through this acquisition.
This acquisition highlights Tether’s strategic shift towards media, expanding its reach and potentially reshaping digital narratives.
Tether has actively expanded beyond cryptocurrency by acquiring a 30.4% stake in Be Water, investing €10 million. Paolo Ardoino stated that this move showcases Tether’s commitment to storytelling and independent media. This diversification follows its recent investments in other sectors, marking a significant shift in strategy.
Guido Maria Brera remains the majority shareholder of Be Water. The board incorporates Paolo Ardoino and Claudia Lagorio, aligning with Tether’s vision to support technological innovation. This acquisition broadens Tether’s influence within the media industry, potentially altering existing dynamics.
“Our objective is to be capable of producing and distributing content across multiple platforms — podcasting, film, television and live events — with a strong, diverse and independent voice.” — Guido Maria Brera, Founder & Executive Chairman, Be Water
With this investment, Tether aims to strengthen its media footprint, significantly impacting content production and distribution. Market participants may witness shifts in digital media landscapes, as cryptocurrencies intertwine with technological media advancements.
Financially, the move represents a diverse investment strategy, positioning Tether beyond its stablecoin roots. Industry watchers indicate potential regulatory adjustments as Tether’s influence spreads across media terrains, driven by technological shifts and sector diversifications.
The entry into media aligns with Tether’s broader goal of supporting technology-driven industries, potentially influencing content narratives and distributions with future investments in the works.
