- Visa’s Cuy Sheffield highlights stablecoins for cross-border efficiency.
- Stablecoins unlikely to change U.S. retail payments.
- Potential impact on international payment systems.

Visa’s Head of Crypto, Cuy Sheffield, announced that stablecoins could revolutionize cross-border payments, notably in emerging markets, while unlikely to impact U.S. retail transactions.
This shift emphasizes stablecoins’ potential in improving financial systems where traditional banking is lacking, impacting efficiency and cost-effectiveness in global transactions.
Visa’s Crypto Chief, Cuy Sheffield, has highlighted stablecoins as pivotal in cross-border payments in emerging markets. They are expected to enhance efficiency and reduce costs but not disrupt U.S. retail payments.
Involvement from Visa’s leadership includes Sheffield and other executives like Richard Meszaros. Initiatives aim at stablecoin-backed solutions for payments, particularly in regions with underdeveloped banking infrastructure.
The move is likely to influence industries by strengthening Visa’s payment infrastructure. It aims to offer efficient solutions in regions lacking advanced financial systems.
Financial implications include a focus on remittances and international payroll systems, with stablecoins being seen as a modernizing factor for money movement rather than retail disruption. Cuy Sheffield, Head of Crypto, Visa, noted, “Stablecoins are unlikely to disrupt the U.S. retail sector, but they hold significant potential to transform cross-border payments in emerging markets, offering more efficient and cost-effective solutions where traditional banking infrastructure is less developed.”
Visa’s strategy involves using stablecoins like USDC on Ethereum, pending potential expansion. It plans to improve cross-border settlements while exploring other blockchain solutions.
Future impacts could include shifts in transaction costs and payment system integrations. Historical data from previous blockchain initiatives supports this trajectory, indicating stablecoin efficiency in emerging payment markets.
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