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Homepage/News/Visa: Stablecoins Transform Cross-Border Payments, Focus on Emerging Markets
NEWS

Visa: Stablecoins Transform Cross-Border Payments, Focus on Emerging Markets

BY Solomon M.·2 MIN READ·JULY 28, 2025

Visa’s head of crypto, Cuy Sheffield, announced stablecoins are unlikely to disrupt US retail payments but will reshape cross-border transactions in emerging markets with faster transfers.

KEY FINDINGS - EVIDENCE LEVEL: MULTI-SOURCE
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2 minEstimated time to read the full report
Key Points:
  • Visa’s Cuy Sheffield sees stablecoins reshaping cross-border payments.
  • Focus is on emerging markets, not US retail.
  • Partnerships drive stablecoin adoption in Africa and Latin America.
MAGA

These changes highlight the potential of stablecoins to democratize access to dollar-denominated transactions, underscoring Visa’s strategic focus on enhancing global payment systems in developing regions.

Visa’s Head of Crypto, Cuy Sheffield, indicated stablecoins would primarily impact cross-border payments in emerging markets, rather than US retail transactions. Stablecoins are positioned to democratize payment systems in these regions by facilitating faster, more accessible transfers.

Sheffield stated that stablecoins’ potential lies in providing dollars where access is limited. Visa partners with firms like Stripe and Baanx to enhance stablecoin usage in regions like Africa and Latin America.

Transforming Traditional Payment Frameworks

This transition is anticipated to transform traditional payment frameworks, leading to a more efficient and inclusive financial system. Emerging markets could see improved remittance and B2B payment solutions.

Financial institutions must adopt a stablecoin strategy by 2025, per Visa’s projections, to remain relevant in a rapidly evolving payments landscape. Strategic partnerships are crucial for navigating these developments.

Enhancing Stablecoin Utilities

Stablecoins could further be bolstered by existing technological improvements on networks like Ethereum. Visa is working to enhance stablecoin utilities by integrating blockchain into existing payment infrastructure.

Insights from previous stablecoin settlements suggest increased demand and growth potential. Potential financial, regulatory, or technological outcomes will depend on global adoption trends and evolving regulatory frameworks.

Quotes

Cuy Sheffield, Head of Crypto, Visa: “We think the opportunity for stable coins is overwhelmingly outside the United States, emerging market focused economies where there’s demand for dollars and not a lot of access…”
Disclaimer:

The content on The CCPress is provided for informational purposes only and should not be considered financial or investment advice. Cryptocurrency investments carry inherent risks. Please consult a qualified financial advisor before making any investment decisions.
SOURCE TRANSPARENCY
  • External Source - Referenced domain: buy.magacoinfinance.com
  • External Source - Referenced domain: corporate.visa.com
  • External Source - Referenced domain: visa.co.ke
  • External Source - Referenced domain: phemex.com
  • Byline - Reported by Solomon M.
  • Coverage Desk - Primary editorial category: News
Visa: Stablecoins Transform Cross-Border Payments, Focus on Emerging Markets | TheCCPress