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Walmart Integrates Ethereum Payments in OnePay App

Adriana Mavrenko by Adriana Mavrenko
November 9, 2025
in Altcoin News
Walmart Integrates Ethereum Payments in OnePay App

Walmart Integrates Ethereum Payments in OnePay App

Key Points:
  • Walmart plans Ethereum payments through OnePay by 2025.
  • Navigating crypto integration with Zerohash support.
  • Potential market growth for ETH and BTC.

Walmart plans to accept Ethereum payments through its OnePay app, partnering with Zerohash for infrastructure, with services launching by the end of 2025.

This integration could influence mainstream crypto adoption, potentially affecting Ethereum and Bitcoin market dynamics, though significant on-chain movements are yet to be observed.

Walmart’s Bold Step Towards Crypto Integration

Walmart is set to integrate Ethereum payments via its fintech OnePay app, enhancing its financial offerings. This move will allow users to purchase, hold, and transact in cryptocurrencies like Ethereum and Bitcoin by late 2025.

Industries and markets could experience a ripple effect, with increased adoption of Ethereum and Bitcoin for transactions. Financial service providers may react by incorporating more crypto options into their offerings.

Strategic Partnerships and Market Impacts

The integration, in partnership with Zerohash, aims to position OnePay as a comprehensive financial service platform. Walmart’s strategy highlights its commitment to expanding cryptocurrency accessibility for retail users. Edward Woodford, CEO of Zerohash, noted, “Zerohash recently raised $104 million from institutional investors, showcasing confidence in crypto infrastructure.”

Financial implications include potential shifts in cryptocurrency demand, reinforcing Ethereum and Bitcoin’s positions in retail settings. Societal implications might involve increased acceptance and usage of digital currencies in everyday transactions.

Future Market Expectations

The financial trajectory suggests a potential increase in retail crypto inflows, bolstering Ethereum and Bitcoin liquidity on exchanges. Historical data indicates similar integrations have stimulated short-term crypto price growth and enhanced asset exposure.

Walmart is preparing to enable Ethereum and Bitcoin purchasing, holding, and spending capabilities in its app.

Disclaimer:

The content on The CCPress is provided for informational purposes only and should not be considered financial or investment advice. Cryptocurrency investments carry inherent risks. Please consult a qualified financial advisor before making any investment decisions.

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Adriana Mavrenko

Adriana Mavrenko

On-Chain Reporter | Investigations Writer | Market-Behavior Researcher
Adriana Mavrenko is an on-chain-focused reporter and researcher who works at the point where blockchain data, market behavior, and public narrative meet. At TheCCPress, she covers controversial projects, market manipulations, token-driven narratives, and the kinds of crypto stories that demand both analytical skill and editorial skepticism. Her reporting is strongest when a story needs data-backed scrutiny rather than promotional framing.

“Data is useful in crypto only when it is tied to motive, context, and what readers should actually infer from it.”

Profile
- Gender: Female
- Born: March 1992
- Based: Lisbon, Portugal
- Company: TheCCPress
- Website: https://theccpress.com/ - Coverage Focus: Investigations, controversy, market behavior, on-chain evidence, project risk

Experience
Adriana brings together reporting, blockchain research, and on-chain analysis. Before joining TheCCPress, she worked on research-heavy assignments involving liquidity flows, blockchain dashboards, market manipulation patterns, and token ecosystems. That makes her one of the strongest fits for a site section built around investigations and controversy rather than routine market summaries.

Background
Her academic training in finance and economics, combined with additional blockchain certifications, gives her a practical base for interpreting crypto behavior without overclaiming. While earlier work touched multiple chains and DeFi ecosystems, her value to TheCCPress is broader: she can investigate how narratives are manufactured, how on-chain signals are interpreted, and where public-facing claims begin to break down.

Achievements
Adriana has produced research-led reporting on whale behavior, market manipulation, project risk, and crypto ecosystem trends. Her best work explains why a pattern matters, how the evidence should be read, and where the limitations of the data still remain.

Work Style
She is methodical, skeptical, and evidence-led. Adriana tends to begin with the data but does not stop there. She pushes toward the more useful editorial question: what kind of story does this data actually support, and what would be overstating it?

Skills
Her key strengths include on-chain analytics, investigative crypto journalism, market-behavior reporting, tokenomics evaluation, data visualization context, and research-led explanatory writing. She is most valuable on stories where credibility depends on careful interpretation.

Additional Information
Within the new taxonomy, Adriana is one of the best fits for investigations/fraud, investigations/collapse, and investigations/controversy. She gives TheCCPress a stronger ability to investigate crypto claims instead of merely repeating them.

Adriana Mavrenko's Social Media Platforms
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