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Walmart’s OnePay to Launch Bitcoin, Ethereum Services

Anca Florentis by Anca Florentis
October 4, 2025
in Bitcoin News
Walmart's OnePay to Launch Bitcoin, Ethereum Services

Walmart's OnePay to Launch Bitcoin, Ethereum Services

Key Points:
  • Walmart’s OnePay plans crypto services by late 2025.
  • Partnership with Zerohash confirmed.
  • BTC and ETH trading and custody to be integrated.
walmarts-onepay-to-launch-bitcoin-ethereum-services
Walmart’s OnePay to Launch Bitcoin, Ethereum Services

Walmart’s OnePay plans to introduce Bitcoin and Ethereum trading and custody via its mobile app by late 2025, partnering with Zerohash to facilitate these services.

This initiative positions OnePay to capture a unique retail and fintech market segment, potentially influencing BTC and ETH adoption and sparking modest price movements.

Main Content

The fintech subsidiary of Walmart, known as OnePay, plans to launch Bitcoin and Ethereum trading and custody services by late 2025. This development involves collaboration with crypto infrastructure provider Zerohash to offer these features.

The involved entities include Walmart as the primary owner, OnePay established in 2021, and supported by Ribbit Capital. The fintech company aims to create a “superapp” integrating payments, banking, and digital assets.

Expanding Cryptocurrency Access

The introduction of these services is positioned to expand cryptocurrency access in the retail sector, potentially influencing how customers utilize digital currencies. Walmart’s massive retail presence provides a significant opportunity for mass adoption of cryptocurrency through established channels. While institutional involvement, led by Zerohash’s $100M+ funding, supports the backend and compliance, the true market impact on BTC and ETH will be observed post-launch. Regulatory trends currently appear favorable.

Market Implications

Although immediate market shifts for BTC and ETH were noted post-announcement, significant TVL changes await service activation. Comparable historical precedents show that mainstream fintech adoption often catalyzes incremental crypto price movement.

Future implications for financial sectors could include wider adoption and retail engagement in the cryptocurrency space. These advancements are supported by historical trends and existing market dynamics, suggesting favorable outcomes for industry growth.

Disclaimer:

The content on The CCPress is provided for informational purposes only and should not be considered financial or investment advice. Cryptocurrency investments carry inherent risks. Please consult a qualified financial advisor before making any investment decisions.

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Anca Florentis

Anca Florentis

Investigative Journalist | Adoption Reporter | Human-Centered Crypto Storyteller
Anca Florentis is a journalist and market researcher whose work sits between investigative reporting and human-centered crypto storytelling. At TheCCPress, she covers adoption, market transparency, founder and company narratives, and the social consequences of crypto expansion across different regions. Her writing is built around people, incentives, and public trust rather than abstract market chatter.

“A strong crypto story should explain not only what happened, but who it affected and why trust changed.”

Profile
- Gender: Female
- Born: July 1993
- Based: Cluj-Napoca, Romania
- Company: TheCCPress
- Website: https://theccpress.com/
- Coverage Focus: Investigations, people, adoption, company stories, regulatory tension

Experience
Anca’s background spans financial reporting, fintech journalism, and crypto research. She has worked on stories involving European regulation, cross-border payments, DeFi adoption, and early Bitcoin use cases, which gives her a broad base for narrative journalism that remains grounded in evidence. At TheCCPress, she is especially useful when a story needs both reporting discipline and a human-centered angle.

Background
She studied economics and international business before deepening her work in digital media and communication. That combination shaped her reporting style: structurally aware, curious about systems, but still focused on the people and organizations moving through those systems. She is particularly effective on pieces where institutional language hides a more personal or social conflict underneath.

Achievements
Anca has contributed feature reporting, event coverage, founder interviews, and market-context journalism across European crypto and fintech topics. Her strongest contributions are stories that connect adoption or regulation with people, incentives, and trust rather than treating those issues as abstract themes.

Work Style
She writes with a measured investigative tone and tends to work from interviews, documented context, and narrative framing rather than short-form reaction. That makes her a strong fit for TheCCPress sections where the goal is to explain how a story unfolded and why it matters beyond a single market cycle.

Skills
Anca’s key strengths include investigative journalism, market research, founder and company profiling, regulatory reporting, feature writing, and cross-border crypto context. She is especially valuable on stories that need both narrative depth and factual discipline.

Additional Information
Within the new site structure, Anca fits naturally in investigations/controversy, people/founders, people/institutions, and selected stories/company-sagas. She helps TheCCPress sound more like a real editorial publication and less like a generic crypto feed.

Anca Florentis's Social Media Platforms
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