The company posted on its blog a post which read the following:
“So for a start, in addition to accepting payments for ads in BTC and ETH (and fiat), we will now also accept payments for ads in Kind Tokens”.
CoinMarketCap states that the reason behind this recent decision was due to Kind Ads’ aim towards becoming a decentralized crypto ad system for publishers.
The post goes on to explain that the ultimate objectives of Kind Ads feature an approach that the platform can relate to. Kind Ads’ vision centers around the idea of making the internet a kinder place by making available an advertising arrangement that presents to end users only relevant ads.
Consistent with the advantages of blockchain technology and the necessary solutions that it draws, the Kind Ads model gives publishers and advertisers a possibility of direct communication with each other. This eradicates the difficulties and cost inferences that come with mediators.
Seeing as CoinMarketCap is a platform that relies on ad support, it has a good grasp on how users respond to them, and because of this, they dedicate their efforts to better the quality of offered services to ensure a convenient user experience.
As a result, the collaboration with Kind Ads is aimed at bringing an improvement to the overall ad services.
From the announcement, it is revealed that Kind Ads was chosen from a thorough research of the pros and cons of several ads platforms that run on blockchain technology. The platform helps mute the intrusive advertising systems on the internet that make online activities an annoying experience for the end user.
Crypto advertising has become a fast-growing business sector, and a partnership with a reputable platform such as CoinMarketCap constitutes a significant endorsement on Kind Ads’ part.