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eToro Reveals Acquisition of Smart Contract Startup

Anca Florentis by Anca Florentis
March 25, 2019
in News
eToro Firmo

The trading and investing platform eToro has just revealed that it has acquired smart contract startup Firmo in order to tokenize derivatives “on any major blockchain.”

Yoni Assia, eToro co-founder and CEO said that the move is aimed to “accelerate the growth of our tokenized assets offering.” The purchase amount has not yet been disclosed.

“The Firmo team has done ground-breaking work in developing practical applications for blockchain technology which will facilitate friction-less global trading. The adoption of smart contracts on the blockchain increases trust and transparency in financial services.” – stated Assia.

Firmo’s platform enables financial contracts to be deployed on different blockchains. The company also created a contract language called FirmoLang which has been “formally verified, domain-specific” and according to eToro, it can be applied on a number of blockchain platforms such as Ethereum, EOS or NEO by using Firmo’s compiler.

eToro also just recently launched in the U.S a cryptocurrency trading platform and wallet service. On March 7 the company said that the new platform accepts U.S. customers from 32 states and territories allowing them to trade with 13 cryptocurrencies.

Assia said his company is looking to buy businesses that can “help us stay at the forefront of fintech innovation” and has stated that eToro’s growth as “largely organic,”

“We believe that the market is particularly exciting at the moment,” said the CEO.

According to the declaration, Firmo will serve as an innovation unit working from inside eToro, which will have the role to bring the company closer to “tokenizing all assets on eToro”. This unit will also be tasked with R&D on infrastructure for asset tokenization and exchange procedures on a blockchain structure.

Dr. Omri Ross, CEO and founder of Firmo stated on the matter:

“The advent of crypto and the blockchain technology that underpins it has driven an explosion in financial innovation, however, a number of challenges are preventing mass adoption and integration into legacy infrastructure. Our goal is to enable our users to trade any asset globally with instant settlement by tokenizing assets and executing all essential trade processes on the blockchain.”

Featured Image: Bitcoin Exchange Guide

Tags: etoroeToro trading companyFirmoFirmo acquisitionFirmo smart contract startup
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Anca Florentis

Anca Florentis

Investigative Journalist | Adoption Reporter | Human-Centered Crypto Storyteller
Anca Florentis is a journalist and market researcher whose work sits between investigative reporting and human-centered crypto storytelling. At TheCCPress, she covers adoption, market transparency, founder and company narratives, and the social consequences of crypto expansion across different regions. Her writing is built around people, incentives, and public trust rather than abstract market chatter.

“A strong crypto story should explain not only what happened, but who it affected and why trust changed.”

Profile
- Gender: Female
- Born: July 1993
- Based: Cluj-Napoca, Romania
- Company: TheCCPress
- Website: https://theccpress.com/
- Coverage Focus: Investigations, people, adoption, company stories, regulatory tension

Experience
Anca’s background spans financial reporting, fintech journalism, and crypto research. She has worked on stories involving European regulation, cross-border payments, DeFi adoption, and early Bitcoin use cases, which gives her a broad base for narrative journalism that remains grounded in evidence. At TheCCPress, she is especially useful when a story needs both reporting discipline and a human-centered angle.

Background
She studied economics and international business before deepening her work in digital media and communication. That combination shaped her reporting style: structurally aware, curious about systems, but still focused on the people and organizations moving through those systems. She is particularly effective on pieces where institutional language hides a more personal or social conflict underneath.

Achievements
Anca has contributed feature reporting, event coverage, founder interviews, and market-context journalism across European crypto and fintech topics. Her strongest contributions are stories that connect adoption or regulation with people, incentives, and trust rather than treating those issues as abstract themes.

Work Style
She writes with a measured investigative tone and tends to work from interviews, documented context, and narrative framing rather than short-form reaction. That makes her a strong fit for TheCCPress sections where the goal is to explain how a story unfolded and why it matters beyond a single market cycle.

Skills
Anca’s key strengths include investigative journalism, market research, founder and company profiling, regulatory reporting, feature writing, and cross-border crypto context. She is especially valuable on stories that need both narrative depth and factual discipline.

Additional Information
Within the new site structure, Anca fits naturally in investigations/controversy, people/founders, people/institutions, and selected stories/company-sagas. She helps TheCCPress sound more like a real editorial publication and less like a generic crypto feed.

Anca Florentis's Social Media Platforms
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